The 12 Brand Archetypes: Understanding Your Brand’s Personality
In the world of branding, understanding the 12 brand archetypes is crucial for developing a strong and relatable brand personality. These archetypes, first introduced by Carl Jung, provide a framework for understanding the different types of personalities that brands can embody. From the Sage to the Magician, each archetype represents a different set of characteristics and values that can resonate with your target audience. In this article, we’ll explore the 12 brand archetypes and provide examples of well-known brands that embody each one. Whether you’re just starting to develop your brand or looking to revamp your existing one, understanding these archetypes can help you create a more compelling and effective branding strategy.
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Why Targeted Marketing is the ONLY Type of Marketing That Matters
It’s the same thing online. These days we have become desensitized to ads to the point that we give very little consideration for most of the flashing images vying for our attention. And that is after all, what 90% of the internet and advertising all around us is designed to do – get our attention.
#4 How Personal Branding Help’s You Build Wealth
Business is by far my favorite of the 3 pillars of building wealth. This is because there are endless possibilities. Much like real-estate there is very little that hasn’t been done, but that doesn’t matter. What does matter is how you do things. What seperates you from other businesses. It’s all about reaching your ICA (Ideal Customer Avatar) in a way that no one else is. But, how do you do so? What if your ICA is an employer you’re trying to get a job with? What if you’re in an oversaturated industry like custom T-Shirts? How do you build wealth when you’re just starting a new business? Heck, how do you begin to just get customer’s through the door?
#3 Life Insurance: The Least Talked About Pillar
Life Insurance: In case you didn’t know this is one of the 3 pillars of wealth. A lot of people don’t consider life insurance when building wealth and studying wealth strategies. You may have been wondering how life insurance is a pillar of wealth building, even without being an agent. Or, maybe you were wondering where to start with building wealth through life insurance? Most poeple think life insurance is just in case. Then again, some look at it as something they can’t benefit from so it’s not that important. Are you one of these people? This weeks episodes guest put’s life insurance in perspective.