The 12 Brand Archetypes: Understanding Your Brand’s Personality
In the world of branding, understanding the 12 brand archetypes is crucial for developing a strong and relatable brand personality. These archetypes, first introduced by Carl Jung, provide a framework for understanding the different types of personalities that brands can embody. From the Sage to the Magician, each archetype represents a different set of characteristics and values that can resonate with your target audience. In this article, we’ll explore the 12 brand archetypes and provide examples of well-known brands that embody each one. Whether you’re just starting to develop your brand or looking to revamp your existing one, understanding these archetypes can help you create a more compelling and effective branding strategy.
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Why Targeted Marketing is the ONLY Type of Marketing That Matters
It’s the same thing online. These days we have become desensitized to ads to the point that we give very little consideration for most of the flashing images vying for our attention. And that is after all, what 90% of the internet and advertising all around us is designed to do – get our attention.
3 Online Automation Tools To Free Up Your Time
Automation is going to be the way forward for online businesses of the 21st century. Those that automate are going to be the most successful. There is an automation tool for all possible tasks, from email marketing to paid advertising models. The trick is to find the automation tools that fit into your lifestyle and business model. Here are 3 of the better automation tools out there.
Why You Should Consider Creating an Online Course For Your Business
There are a wide variety of marketing methods at your disposal, such as blogging, video marketing, email marketing, Amazon FBA, SEO, and more. But an online course can be as profitable as any of them, possibly even more so. And they can be easy to create if you already have an eBook or educational material at hand. There are plenty of valid reasons to consider an online course for your business.