The 12 Brand Archetypes: Understanding Your Brand’s Personality
In the world of branding, understanding the 12 brand archetypes is crucial for developing a strong and relatable brand personality. These archetypes, first introduced by Carl Jung, provide a framework for understanding the different types of personalities that brands can embody. From the Sage to the Magician, each archetype represents a different set of characteristics and values that can resonate with your target audience. In this article, we’ll explore the 12 brand archetypes and provide examples of well-known brands that embody each one. Whether you’re just starting to develop your brand or looking to revamp your existing one, understanding these archetypes can help you create a more compelling and effective branding strategy.